by Struggling to manage your monthly grocery budget? The newly launched 8123 Ehsaas Rashan Program is offering genuine relief to Pakistani households grappling with food inflation. This government-backed initiative is putting money back into the pockets of eligible families by slashing grocery bills by nearly half on everyday essentials.
Here’s everything you need to know about accessing these discounts, checking if you qualify, and starting to save immediately on items like atta, chini, daal, and cooking oil at your neighborhood utility store or approved local shop.
Understanding the Ehsaas Rashan Initiative
This welfare program was designed specifically to shield vulnerable families from the burden of rising food costs. Priority goes to households already enrolled in BISP and similar assistance schemes, ensuring that even during economic challenges, no family goes hungry or struggles to afford basic nutrition.
The initiative focuses on four core objectives:
- Lightening the financial load of monthly food shopping
- Prioritizing female-headed households facing economic hardship
- Safeguarding nutritional access for economically disadvantaged communities
- Maintaining accountability and fairness in subsidy distribution
Program Highlights at a Glance
| Program Detail | Information |
|---|---|
| Official Name | Ehsaas Rashan Program |
| Contact Code | 8123 |
| Discount Range | Up to 40% off |
| How to Register | Text message or web portal |
| Identity Check | Through NADRA using CNIC |
| Collection Points | Utility stores and authorized kiryana outlets |
| Primary Beneficiaries | Low-income families and BISP recipients |
Two Easy Ways to Sign Up
The registration process has been intentionally kept straightforward with options for those with and without internet access.
Method 1: Text Message Enrollment (Works Without Internet)
- Launch your phone’s messaging application
- Enter your complete 13-digit CNIC
- Dispatch the message to 8123 using a SIM card linked to your CNIC
- You’ll receive a reply indicating whether you qualify
- The message will include directions for redeeming your subsidy at participating stores
Method 2: Web-Based Registration
- Navigate to Punjab’s official Ehsaas website
- Submit your CNIC, phone number, monthly income details, and residential address
- NADRA automatically authenticates your information
- Approved applicants receive confirmation via text message
Quick Tip: You can check your status anytime by texting your CNIC to 8123 or visiting the online portal.
Am I Qualified?
| You Can Apply If: | You Cannot Apply If: |
|---|---|
| Your household earns below the poverty threshold | You hold a government position |
| You’re already receiving BISP or Ehsaas benefits | You own substantial property or assets |
| You’re a woman managing a household alone | You travel internationally regularly |
| You’re jobless or earning minimal income | Your household income is well above average |
What This Program Offers You
- Significant savings: Nearly half off your grocery bill on essential items
- Monthly relief: Hundreds of rupees saved each month for other needs
- Better nutrition: Ability to afford more nutritious food for your family
- Convenient access: Shop at familiar utility stores or local kiryana shops
- Special support: Extra consideration for women supporting their families alone
For countless families, this program makes the difference between struggling and managing comfortably each month.
Where to Use Your Subsidy
Utility Stores: Found in cities and towns throughout Pakistan, these government outlets offer subsidized products at controlled prices.
Authorized Kiryana Shops: Local grocers who’ve registered with the program receive a small commission while extending the program’s reach into rural areas and smaller communities.
Troubleshooting Common Issues
Didn’t get a reply to your text? Double-check that your SIM registration matches your CNIC. Wait 10-15 minutes and try again.
Got rejected even though you should qualify? Visit your nearest NADRA office to verify your CNIC information and update your income records if needed.
Shop refusing to honor your subsidy? Simply take your eligibility message to another participating location—there are thousands across Pakistan.
Final Thoughts
The 8123 Ehsaas Rashan Program represents a meaningful step toward helping Pakistani families weather economic storms. With its simple registration methods, automated verification system, and extensive network of participating retailers, this initiative ensures that affordable nutrition reaches those who need it most. Whether you’re a single mother, an unemployed worker, or simply someone struggling with today’s prices, this program can genuinely ease your burden.
Frequently Asked Questions
What number do I text for the Ehsaas Rashan Program?
Send your CNIC to 8123 from a registered mobile number.
Do I need internet access to register?
Not at all—the SMS method works perfectly without any internet connection.
What’s the exact discount amount?
Qualified households receive up to 40% off on essential grocery items.
Is identity verification mandatory?
Yes, NADRA automatically verifies every applicant’s CNIC to prevent fraud and ensure only eligible families benefit.
