Background: FIR Filed in Bharatpur Against Shah Rukh Khan and Deepika Padukone
In a surprising legal development, Bollywood superstars Shah Rukh Khan and Deepika Padukone have been named in an FIR filed in Bharatpur, Rajasthan. The complaint, initiated by local resident Kirti Singh, alleges fraud linked to the promotion of a Hyundai Alcazar SUV that reportedly developed serious technical faults shortly after purchase2.
🚗 The Allegations: Faulty Vehicle and Misleading Advertisement
Singh claims he bought the SUV in 2022 for over ₹23 lakh, influenced by advertisements featuring the two actors. Within months, the vehicle allegedly began showing engine vibrations, loud noises at high speeds, and persistent malfunction warnings. Singh asserts that repeated attempts to contact Hyundai went unanswered, prompting him to seek legal action.
👨⚖️ Legal Grounds and FIR Details
The FIR was registered on August 25 at Mathura Gate Police Station under sections 420 (cheating), 406 (criminal breach of trust), and 120B (criminal conspiracy) of the Indian Penal Code, along with provisions from the Bharatiya Nyaya Sanhita4. Besides the actors, six Hyundai executives and dealership representatives were also named.
🎬 Celebrity Endorsements Under the Microscope
This case has reignited debate over the accountability of celebrity endorsers. Shah Rukh Khan has been associated with Hyundai since 1998, while Deepika Padukone joined as a brand ambassador in 2023. Legal experts point to a 2023 Supreme Court ruling that allows endorsers to be held liable for misleading advertisements.
🏛️ Corporate Silence and Consumer Backlash
Hyundai India has yet to release an official statement. Meanwhile, consumer rights advocates are calling for stricter regulations and greater transparency in advertising. The Central Consumer Protection Authority (CCPA) may impose penalties if misleading promotion is proven.
📣 Public Reaction and Media Coverage
Social media has erupted with mixed reactions—some defending the stars, others demanding accountability. News outlets continue to provide extensive coverage, with legal analysts weighing in on the broader implications for advertising ethics and consumer protection.
🔍 What’s Next: Legal Proceedings and Industry Impact
The investigation is ongoing. Shah Rukh Khan and Deepika Padukone may be summoned for questioning. If charges are framed, the case could proceed to trial. Industry insiders believe this could set a precedent for future celebrity endorsements and corporate responsibility.
🧭 Conclusion: A Defining Moment for Indian Advertising?
This controversy highlights the evolving landscape of consumer rights and advertising ethics in India. Whether it leads to policy reform or remains a cautionary tale, it underscores the importance of trust, transparency, and accountability in brand promotions.