The Incident That Sparked a Firestorm
In a dramatic turn of events, Indian comedian and TV personality Bharti Singh set her son’s Labubu doll ablaze, claiming it was the source of his sudden behavioral changes. The moment, captured in her YouTube vlog, has ignited widespread debate across social media and mainstream media alike.
Her three-year-old son, Gola, reportedly became aggressive and defiant after receiving the doll. Singh said, “He wasn’t like this before. Now he runs around, throws things, screams, and doesn’t listen.” The doll, part of the popular “The Monsters” series by Hong Kong designer Kasing Lung, was initially a gift from her husband, Harsh Limbachiyaa.
🧸 What Is the Labubu Doll?
Labubu is a quirky, big-eyed collectible toy that gained global popularity through Pop Mart’s blind box series. With celebrity endorsements from stars like Lisa (Blackpink) and Kim Kardashian, it became a fashion accessory and a pop culture icon. But in India, its reputation has taken a darker turn.
👻 Superstition Meets Social Media
Singh’s vlog didn’t just show a mother protecting her child — it became a cultural flashpoint. She claimed the doll wouldn’t burn easily, joking that “some invisible force was protecting it.” Her son’s heartbreaking plea — “He’s my friend” — added emotional weight to the moment.
The video quickly went viral, with some praising Singh’s maternal instincts and others accusing her of promoting superstition. Child psychologists warned that destroying a child’s favorite toy could cause emotional distress, especially when the toy serves as a “transitional object” — a source of comfort during early development.
💬 Public Reaction: Divided Opinions
- Supporters: Applauded Singh’s decision, saying she acted out of love and concern.
- Critics: Raised concerns about psychological harm, environmental impact, and sensationalism.
- Skeptics: Suggested the vlog was a calculated move to boost views and engagement.
📈 The Unexpected Aftermath
Ironically, the controversy boosted the doll’s popularity. Resale prices for Labubu dolls skyrocketed, with one reportedly selling for ₹915,000 (approx. $11,000). Pop Mart has remained silent, perhaps letting the viral buzz do the marketing.
🪔 Tradition in a Digital Age
In Indian culture, rituals to ward off negative energy — like burning chilies or discarding “unlucky” items — are common. Singh’s act, while dramatic, aligns with these traditions. But when such rituals are broadcast online, they become public spectacles, open to scrutiny and interpretation.
🤔 Final Thoughts: A Doll, A Debate, A Digital Moment
Was Bharti Singh reacting to genuine concern, or crafting a viral moment? Perhaps both. What’s undeniable is that this incident has transformed a cute toy into a symbol of modern parenting dilemmas, cultural beliefs, and the power of digital storytelling.